marketers can now pinpoint the exact areas to target for specific market segments and plan appropriately to reach them in the most enticing way

[ 1 January 2005, Research ]

The introduction of new industry-altering technologies is occurring at an increasingly rapid pace without any slowdown in the rate of consumer adoption

[ 1 January 2005, Media ]

Once advertising has proved that it is listening to the consumer, the consumer might, in turn, listen to the advertising

[ 1 January 2005, Marketing ]

The more specific and relevant you are about what you do and whom you do it for, the higher your response rate will be

[ 1 January 2005, Advertising ]

[ 1 January 2005, Advertising ]