(Category)CRM

• CEOs need to embrace customer management

  Analysts and CEOs must get under the skin of the way their companies manage customers and prove to themselves that the company is competent in this area

  [ October 2004 ]

• Keep your customers, boost your profits

  In industries where there is little perceived competitive differentiation, retention marketing can not only influence valuable customers, but also mean the difference between loyalty and defection

  [ August 2004 ]

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