(Category)Research

• Do you know your consumer's life stages and lifestyle?

  marketers can now pinpoint the exact areas to target for specific market segments and plan appropriately to reach them in the most enticing way

  [ January 2005 ]

• Confluence Digital Research brings global trend to SA

  [ October 2004 ]

• Mobile data collection breaks the time barrier

  [ October 2004 ]

• AMPS 2004 research shows decline in unbranded categories

  [ August 2004 ]

• FM top 100 websites that save you time and money

  Win HP products worth R20 000

  [ June 2004 ]

• Research in advertising – a concise review

  South African industries must learn to understand their customers beyond the internal instinct and knowledge gleaned from years of being in business

  [ July 2004 ]

• AMF meets to discuss media research and measurement

  [ May 2004 ]

• An eye on crime: SAARF 'keeps 'em peeled'

  [ June 2004 ]

• New research data launched

  [ May 2004 ]

• True analytical customer intelligence pays off

  There is a vast difference between basic customer relationship management (CRM) and analytical CRM - and the former has simply not lived up to its promise. In fact, it is widely accepted that at least 50% of all CRM projects have failed. Retha Keyser, product manager at SAS Institute SA, comments.

  [ April 2004 ]

First … Previous … 1 … Next … Last