The experience gained from training crisis teams and testing the level of response establishes the company's reputation for being prepared and able to survive
An intranet should be pivotal in intra-company communications, and as such, it should be controlled and regulated by those responsible for the flow of information through a company – the marketing and communications department
Why every company needs a reputation management programme and crisis management plan. The Pick 'n Pay "poisoner" scare maybe yesterday's news, but the case demonstrated in technicolour detail why every company should have a crisis management plan to product its reputation in case of disaster. Louise Marsland reports.