(Category)Marketing

• Marketing and communications can affect the bottom line

  The bottom line is if marketing, communications and operations are integrated in line with company strategy and are working towards a common goal, the business will achieve operational and service excellence

  [ March 2005 ]

• The role of 3G in marketing strategy

  The fundamental business rule about any new technology is not how powerful it is, but how it can add business value

  [ March 2005 ]

• Loyalty programs reign in the rewards

  Loyalty programmes have dramatically reduced the rewards earned for doing business with partner programs, in particular credit card partners, in the last two years

  [ March 2005 ]

• Insurance is essential for successful promotions

  Cover can be written for competitions and games, sports-based events including golf, rugby, soccer and other formats, performance incentives for individuals or teams, over-redemption protection for coupons and premium offers and Internet and e-commerce promotions

  [ March 2005 ]

• Getting into the head of your consumer

  Once advertising has proved that it is listening to the consumer, the consumer might, in turn, listen to the advertising

  [ January 2005 ]

• Woolies is the most trusted business in SA

  [ January 2005 ]

• Catch them before they jump ship

  Knowing whether or not a customer is going to take his business elsewhere is critical as this allows a company to act fast in order to retain this business

  [ October 2004 ]

• Jo'burg SMEs lead the pack

  [ October 2004 ]

• Smartcard market explodes

  [ October 2004 ]

• Strategy in action

  The marketing strategy or plan refers to the overall game plan of a company's achievable objectives

  [ September 2004, CubicICE ]

• SMS opens up new vistas for marketers

  One of the biggest advantages SMS offers is its immediacy

  [ September 2004 ]

• Holistic marketing should not be holey

  Holistic marketing is an approach that involves all players; a system based on partnerships where everyone has something to gain or lose by a campaign's success or failure

  [ August 2004 ]

• Africa Marketing Festival promises bigger, better, brighter Loeries

  [ August 2004 ]

• SAS launches breakthrough solution for marketing automation

  SAS Marketing Automation 4 provides organisations with a strong, well-rounded solution that marketing professionals can leverage to maximise value and return from their efforts

  [ July 2004 ]

• Time for a new look at customer service

  Ask Afrika's National Customer Service Delight Index 2004 puts South Africa's notoriously dodgy service ethic under closer scrutiny than ever before in an effort to give businesses a better understanding of consumers' expectations and needs

  [ June 2004 ]

• Reaching through the communications clutter

  In the new world of digital freedom and personalised content, the consumer is in control and content is King

  [ May 2004 ]

• Marketing ROI - Accountability is Inevitable

  Marketing can be measured and the saying, "I know 50% of my marketing works, but which 50% I couldn't tell you," has reached it's sell-by date. It is only a matter of time before we start asking hard questions on campaign profitability and comparing marketing mix expenditure to identify where acceptable returns on investment can be achieved, says CubicIce's Megan Stark.

  [ April 2004 ]

• Lasting value for customers

  The concept of a lasting relationship of mutual value with your customers is not new. But in our era of mass production, mass consumption and mass marketing, relationships of business quality with individual organisations have been seen as too expensive and time-consuming to achieve, comments Andrew Clare director of reliance.

  [ April 2004 ]

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