(Category)Advertising

• The softer intrusion of print

  The most carefully monitored response to advertising right now is commercial avoidance

  [ March 2005 ]

• Industrial advertising - how to generate response

  The more specific and relevant you are about what you do and whom you do it for, the higher your response rate will be

  [ January 2005 ]

• Research in advertising

  If one is unsure about your advertising company's creative direction, then pre-testing is essential to gauge advertising effectiveness

  [ January 2005 ]

• How not to write an ad

  Creatives are ideas people and an untapped resource

  [ October 2004 ]

• Advertising industry regains the spring in its step

  [ October 2004 ]

• Jupiter Drawing Room Cape Town is 'Agency of the Year'

  [ September 2004 ]

• TBWA\Hunt\Lascaris scoops the film category at the Loeries Awards

  [ September 2004 ]

• Net#work BBDO scoop top Loeries honours

  [ September 2004 ]

• VWV pulls the Birds - and hits precious metal

  [ September 2004 ]

• Enterprise IG win Design and Integrated Agency of the Year

  [ September 2004 ]

• CTN launches living township billboards

  [ September 2004 ]

• Trigger dominates Direct and Effectiveness category Loeries

  [ September 2004 ]

• Making sense of the clutter

  [ September 2004 ]

• Why 80% of advertising fails

  Advertising must move away from a 'spend' to an 'INVESTMENT'

  [ August 2004 ]

• The fax is dead. Long-live e-mail!

  [ August 2004 ]

• Getting your message across loud and clear

  The growth in number and diversity of stakeholders in most businesses necessitate their clear identification and inclusion in a communication strategy that accommodates both the routine and reaction to the unexpected

  [ July 2004 ]

• Living Standards Measures (LSMs)

  [ June 2004 ]

• Appraising your ad agency

  Improving relationships is an aspect that needs constant attention to detail and an agency should consistently assess ways in which these can be improved

  [ May 2004 ]

• Briefing an Advertising Agency

  Dean Herrick from Herrick Communications, provides insight into briefing an advertising agency, looking at some aspects that clients, and perhaps first-time advertisers, should become aware of, long before an actual briefing takes place.

  [ April 2004 ]

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